 Book Title: |
Cause-Related Marketing: The Effect of Checkout Charity Requests on Consumer Donation Behavior |
 Book Author: |
Kinard Brian R., Pardo Minerva Lacal |
 Book Category: |
Articles – Charity |
 Book Type: |
PDF Article |
 Book Pages: |
18 |
 PDF Size: |
0.37 Mb(s) |
 Article Date: |
Friday, September 09, 2016 |
 Book Views: |
|
 Post Date: |
31/07/2023 |
 Language: |
English |
 Read Online: |
Read PDF Book Online |
 PDF Download: |
Click to Download the PDF |
Cause-Related Marketing: The Effect of Checkout Charity Requests on Consumer Donation Behavior
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