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Performing Pilgrimage In The Age Of Social Media.pdf download

Performing Pilgrimage In The Age Of Social Media
Book TitlePerforming Pilgrimage In The Age Of Social Media
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Total Pages25
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LanguageEnglish
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Performing Pilgrimage In The Age Of Social Media

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In this article, we examine the selfie-taking and sharing practices of Muslim pilgrims in Mecca,Saudi Arabia. We introduce the concept of the “holy selfie” (a selfie taken during either the Hajj or the Umrah pilgrimages) and report on a visual content analysis of a sample of 100 holy selfies publicly available on social networking platforms.

We seek to reach an understanding of the work that holy selfies do in the context of the expressions of spiritual and religious identity of those producing them. Our findings suggest that the embodied experience of pilgrims at the holy sites finds an expressive release through holy selfies, with many pilgrims viewing selfie-taking as an important part of their journey.

The selfies (and associated features) capture and document pilgrims’ experiences, contribute to their meaning-making, enable the sharing of memories with loved ones, and attract online followers.

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