| Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai? | |
| Georgiadou Effrosyni, Nandialath Anup Menon, Nickerson Catherine | |
| Muslim – Articles | |
| PDF Article | |
| 20 | |
| 42.05 Mb(s) | |
| Saturday, January 01, 2022 | |
|
|
| 31/07/2023 | |
| English | |
| Read PDF Book Online | |
| Click to Download the PDF |
Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?
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